Hamilton Ditches Monster for Celsius Partnership

Lewis Hamilton is set to end his long-standing sponsorship with Monster Energy, opting for a partnership with Celsius, which sponsors Ferrari. Hamilton has been connected with Monster since 2010 when it began sponsoring Mercedes, and he entered into a personal deal in 2017. As part of his transition to Ferrari, which is expected to take place in 2025, Hamilton's alignment with Celsius signals a significant shift in his commercial partnerships.

Celsius has established itself as a major sponsor for Ferrari, featuring its branding on the team's cars and drivers' race suits. Monster Energy, meanwhile, will redirect its focus to McLaren next season, marking a shift in its Formula 1 affiliations. This change not only underscores Hamilton's status as a leading figure in motorsport but also highlights his ability to evolve and adapt within the commercial landscape of Formula 1.