Mattel and Formula One Launch Hot Wheels Collection
Summary
Mattel and Formula One have joined forces to unveil an official Hot Wheels collection, set to launch in 2025, that will captivate racing fans with intricately designed miniature cars replicating the thrilling essence of F1 racing. The collection will feature products from eight out of the ten teams, notably excluding Ferrari and Aston Martin, and will encompass a variety of offerings, including single and multi-car assortments, premium collector’s items, and track sets that allow fans to mimic the excitement of real races.
This exciting partnership also aims to enhance fan engagement through innovative interactive experiences at select Grand Prix events. The specially designed track sets will include features like a DRS booster, designed to add an extra layer of excitement for fans eager to race their Hot Wheels cars. With this collaboration, both companies are committed to deepening the emotional connection between fans and the sport, providing meticulously crafted products that embody the spirit of Formula 1 racing.