F1 and Allwyn Announce Multi-Year Partnership

F1 has forged a multi-year partnership with global lottery operator Allwyn, set to launch in 2025. This collaboration aims to leverage the extensive audiences of both brands, with F1 reaching an impressive 1.7 billion viewers and Allwyn targeting 130 million adults across the US and Europe. Central to the partnership are shared values of innovation, technology, and social impact, as both organizations commit to various corporate social responsibility initiatives. Allwyn’s recent acquisition of the UK’s National Lottery rights further positions it to enhance its market presence through this alliance.

The vision for this partnership emphasizes integrating Allwyn’s community-focused initiatives with F1’s global platform. Allwyn plans to invest £1 million annually in social programs while connecting with F1’s passionate fanbase to highlight positive community stories. Stefano Domenicali, CEO of F1, expressed excitement about the collaborative opportunities, signaling a commitment to fostering innovation and community engagement. Leaders from both sides view this partnership as a significant milestone, aligning with their goals of growth and shared values of excellence. Further details about joint initiatives are anticipated as the partnership approaches its launch year.