NASCAR expands digital reach with Motorsport Network deal

NASCAR has entered into a content-sharing and commercial partnership with Motorsport Network aimed at expanding the reach of its original programming and broadening its digital audience worldwide. Under the agreement, Motorsport Network will distribute NASCAR-created content across its digital properties, while NASCAR will use Motorsport Network’s platforms to strengthen its brand and widen its online presence. The deal also gives Motorsport Network access to some of NASCAR’s editorial content.

The arrangement includes NASCAR Studios’ series and podcast, “Inside the Race,” and calls for Motorsport Network talent and personalities to appear in NASCAR-produced digital content. NASCAR said the partnership is designed to make its biggest moments and stories more visible to current fans and new global audiences, while also creating new opportunities for fan engagement and brand partnerships.

Motorsport Network said its media ecosystem reaches more than 38 million monthly unique visitors, along with 15 million social followers across audiences in 14 languages. Its properties include Motorsport.com, Autosport, InsideEVs, Motor1 and RideApart. NASCAR said the partnership gives it a new channel to distribute programming and expand its digital reach, following its late-May extension of its radio rights deal with SiriusXM, which kept race-by-race coverage available across all three of its national series.