Alpine Enters MotoGP with Pramac Sponsorship

Alpine has officially entered the motorcycle racing realm by partnering with Pramac Racing as their main sponsor for the 2025 MotoGP season. This collaboration follows Pramac's notable achievement in securing the MotoGP riders' championship with Jorge Martin in 2024, marking a significant moment for independent teams in the sport. As part of this new venture, Pramac will transition from Ducati to Yamaha, showcasing their new partnership with the unveiling of the team’s livery set for January 31.

Team Principal Paolo Campinoti expressed pride in joining forces with a historic brand like Alpine, while Alpine’s Director of Sales, Marketing, and Customer Experience, Antonino Labate, spoke about the alliance's potential to enhance experiences for motorsport fans. However, specific details regarding the visibility of Alpine's branding on the team's Yamahas are still pending. The multi-year agreement also solidifies Pramac as a satellite partner for Yamaha, with riders Jack Miller and Miguel Oliveira taking to the track. This partnership not only signifies a merging of motorsports strengths but also highlights Alpine's ambition to grow its presence beyond Formula One and the World Endurance Championship.