Dorna and Harley-Davidson Team Up for MotoGP

Dorna Sports and Harley-Davidson have initiated a promotional collaboration aimed at strengthening MotoGP's presence in the U.S. market while enabling Harley-Davidson to broaden its global reach. Although the specifics of this partnership are still being finalized, potential integration of Harley's King of the Baggers series into MotoGP events has been a focal point of discussion. Dorna's CEO, Carmelo Ezpeleta, highlighted the historical importance of Harley-Davidson in the U.S. and the mutual benefits that could arise from this collaboration.

Jochen Zeitz, Harley-Davidson's new CEO, underscored the significance of the racing community for the brand, expressing a desire to attract fans from that demographic. This partnership symbolizes a strategic move by both organizations to utilize their distinctive strengths and appeal to racing enthusiasts, particularly in the U.S. The ongoing dialogue between Dorna and Harley-Davidson promises further developments that could reshape motorsport engagement and audience expansion in the realm of motorcycle racing.