Kiro Race Co. Partners with CUPRA for Formula E

Kiro Race Co. has entered a notable multi-year partnership with CUPRA, a prominent automotive brand, which will see the team rebranded as CUPRA Kiro ahead of the Formula E 2025 season. This collaboration was announced just before the São Paulo E-Prix, scheduled for December 7, 2024. The team has confirmed drivers Dan Ticktum and David Beckmann, and they will utilize a modified Porsche Gen3 powertrain for the upcoming season. The new branding will be showcased with an updated livery debuting in Mexico City early next year.

Team principal Alex Hui has expressed his enthusiasm about the partnership, heralding CUPRA's performance-driven ethos as an ideal fit for Kiro's racing ambitions. Both organizations aim to leverage this collaboration not only to enhance CUPRA’s visibility but also to push forward the development of electric vehicles in the competitive motorsport realm. In related news, former driver Sergio Sette Camara has joined Nissan's Formula E team as a reserve and simulator driver, indicating his commitment to advancing the GEN3 Evo car's development in the upcoming season. This strategic positioning underscores the evolving landscape of Formula E and the growing emphasis on electric vehicle technology within motorsport.