Williams Racing Partners with Atlassian, Reshaping Future

Williams Racing has announced a landmark partnership with Australian software company Atlassian, making it the team's title sponsor for the first time since 2021. This significant collaboration is noted as the largest sponsorship deal in the team's 48-year history, rebranding them as Atlassian Williams Racing. With prominent branding on the FW47 race cars, to be driven by Alex Albon and Carlos Sainz, this partnership aligns with the team's strategic goals to enhance teamwork and collaboration.

Team Principal James Vowles expressed enthusiasm about the partnership, recognizing Atlassian's technology as vital for Williams' transformation and competitive resurgence. Atlassian CEO Mike Cannon-Brookes highlighted the shared values between the two organizations, emphasizing how the right tools can improve teamwork, which is crucial for success in F1. The new FW47 car is set to debut with an interim livery at Silverstone on February 14, 2025, followed by the reveal of the official race livery shortly thereafter.

In addition to the partnership with Atlassian, Williams has signed three new ambassadors for the 2025 season, including former champions Jacques Villeneuve and Jenson Button, as well as rising star Jamie Chadwick. This focus on enhancing team dynamics, coupled with support from Atlassian, aims to propel Williams back to a more competitive position in the sport.