Ed Carpenter Racing Unveils Vibrant New Branding for 2025

Ed Carpenter Racing (ECR) is set for an exciting 2025 NTT INDYCAR SERIES season, showcasing vibrant new branding that features a mix of baby blue, yellow, and black across its cars. Drivers Alexander Rossi and Christian Rasmussen will pilot the No. 20 Java House Chevrolet and the No. 21 Splenda Chevrolet, respectively. Significant emphasis is placed on each driver’s distinct designs; Rossi's car highlights blue accents, while Rasmussen’s features more prominent yellow. The sponsorships from Java House and Splenda will be key elements throughout the season, marking a notable endorsement for the team.

The rebranding follows a transformative period for ECR, including businessman Ted Gelov's addition from Heartland Food Products Group to the ownership group. This season marks ECR’s 14th year in the INDYCAR SERIES, and with plans to expand to three cars for the Indianapolis 500—including Ed Carpenter himself as a driver—the team aims to build on its legacy of competitive performance. Ed Carpenter expressed enthusiasm about fostering new partnerships and the anticipated positive impact on the team’s trajectory, setting a promising foundation as they look forward to their campaign and greater engagement with racing fans.