F1 drivers to parade in Lego minicars at Silverstone

Formula 1 drivers will take part in a Lego minicars parade lap at the British Grand Prix at Silverstone this weekend, with all 22 drivers set to ride individual Lego-built cars before Sunday’s race. The parade is scheduled for 90 minutes before the start, at 1:30 p.m. BST, and is meant as a fan spectacle rather than a competitive part of the weekend.

Each car was built from about 28,000 Lego bricks and weighs 280 kilograms, including 65 kilograms made up by the bricks themselves. The vehicles use standard go-kart wheels and were assembled by a 20-person team of designers, engineers and builders at Lego’s factory in Kladno, Czechia, over more than 6,400 hours of work. Sources said the cars can reach around 25 kilometers per hour.

F1 and Lego said the Silverstone activation follows the attention generated by last year’s Miami Grand Prix parade, which featured team-built Lego cars and ended with several of them damaged. The new format was shaped by fan demand and is aimed at recreating the viral appeal of the Miami event in a more polished presentation while entertaining fans at the track and around the world.