Fever to run Formula 1 ticketing platform in five-year deal

Formula 1 has appointed Fever as its new ticketing operator in a five-year partnership beginning in 2027, giving Fever responsibility for a revamped global ticketing platform designed to modernize how fans search for, buy and manage tickets. The new system will launch with the 2027 season and run through 2031 on Formula 1’s website and digital channels.

F1 said the platform will cover general admission tickets, venue-specific hospitality and the series-wide Paddock Club. Chief commercial officer Emily Prazer said the deal is intended to make the consumer journey more seamless and improve the fan experience, and F1 said the overhaul reflects a renewed focus on digital ticketing infrastructure as its global audience continues to grow. F1 also said only a small portion of its supporters will ever attend races in person.

The move ends Platinium Group’s run as F1’s ticketing operator after more than a decade and marks the first major ticketing operator change for the series in more than ten years. Fever said the agreement expands its presence in racing and builds on existing work with Formula 1, including its involvement at the Spanish Grand Prix and a separate agreement tied to Ifema Madrid through 2035. Fever also works with E1, SailGP and LIV Golf.