MotoAmerica Expands Laguna Seca Weekend Into Fan Festival
Summary
MotoAmerica is turning its Laguna Seca weekend into a larger fan festival around the racing at WeatherTech Raceway Laguna Seca from July 10-12, 2026. The event is being billed as the MotoAmerica Superbike Speedfest at Monterey presented by Law Tigers, and MotoAmerica said it will feature more off-track attractions than a standard race weekend.
Festivities begin Thursday, July 9, with Bike Night from 5 to 7 p.m. in the 300 block of Alvarado Street in Monterey. Fans can meet riders, enter raffles and see MotoAmerica promotional models, while the trackside program will include demo rides from Aprilia, CFMOTO, Harley-Davidson, Honda, Indian, Suzuki and Yamaha. MotoAmerica said the Laguna Seca round marks its biggest manufacturer presence of the year so far.
The weekend lineup also includes the RevZilla RIDE WITH US Free Learn To Ride Experience for attendees age 16 and older, a Fan Zone with free carnival games, the MotoMotion Trials Stunt Show and Slow Races Presented by Shark Law on July 11-12. Infield Island will host the Arlen Ness "King of Kustom" bike show, the Loside Ruckus Rodeo Bike Games and the Show The Ride sound competition. Children 12 and under receive free general admission.