Amazon's Prime Video Partners with NASCAR's Elliott

Amazon’s Prime Video has secured a significant sponsorship deal with Hendrick Motorsports, focusing on driver Chase Elliott and his No. 9 NASCAR Cup Series team through 2027. The partnership will prominently feature Prime Video as the primary sponsor for three key races each season, starting with the debut of the No. 9 Prime Video Chevrolet at Talladega Superspeedway on April 27, 2025. In a bid to enhance visibility, Prime Video will also stream five races, commencing with the Coca-Cola 600 on May 25, along with providing exclusive coverage of practice and qualifying sessions.

Chase Elliott, a highly regarded driver known for his multiple victories and playoff appearances, expressed enthusiasm for this collaboration, recognizing Prime Video's innovative approach to the sport. The deal positions Elliott as NASCAR's Most Popular Driver and aims to leverage this sponsorship to enhance both his marketability and the reach of NASCAR itself. As both Elliott and team owner Rick Hendrick have voiced their excitement, the partnership promises to bring fresh energy to the NASCAR landscape while appealing to a broader audience through Prime Video’s streaming capabilities.