Grillo's Pickles Renews Sponsorship with Front Row Motorsports

Grillo's Pickles has renewed its partnership with Front Row Motorsports and driver Todd Gilliland for the 2025 NASCAR Cup Series season, sponsoring the Grillo's Pickles Ford Mustang Dark Horse in three pivotal races: Pocono Raceway, New Hampshire Motor Speedway, and the Chicago Street Race. This collaboration comes on the heels of significant fan enthusiasm for the "Pickle Car," which previously made a splash at events including New Hampshire, Michigan, and Daytona. In addition to primary sponsorship for these key races, Grillo's will serve as an associate partner for the entire season, underscoring the strength and appeal of the partnership.

Excitement surrounds this continuing venture, with both Grillo's leadership and Gilliland acknowledging the mutual benefits and the brand's increased visibility among NASCAR audiences. Adam Kaufman, President and CEO of Grillo’s, highlighted the synchronized goals and positive engagement experienced thus far, while Gilliland expressed gratitude for the brand's growing support.

Furthermore, the collaboration aims to include innovative social media content featuring unique characters related to Grillo's. In another development within Front Row Motorsports, Chandler Smith will be joining the team in the NASCAR Craftsman Truck Series for the 2025 season, with specifics on his truck number and sponsorship yet to be released. Meanwhile, both 23XI Racing and Front Row Motorsports secured a preliminary injunction in their ongoing antitrust lawsuit against NASCAR, allowing them to uphold their charter agreements as the organization plans to appeal this ruling.