Firestone Grand Prix Draws Record 1.4 Million Viewers

The Firestone Grand Prix of St. Petersburg on March 4, 2025, achieved impressive viewership, attracting 1.4 million viewers on FOX, a significant increase of 425,300 compared to last year's race on NBC, which garnered 974,700 viewers. This event marks the most-watched IndyCar race on network television, excluding the Indy 500, in the last 14 years. Additionally, the opening practice session drew 95,000 viewers on FOX Sports 1, reflecting strong fan interest.

FOX Sports noted that the audience peaked at over 1.8 million during the race broadcast, indicating a notable resurgence in viewer engagement with the IndyCar Series. This 45 percent increase in viewership compared to the 2024 season opener highlights a positive trend for motorsports and signals growing enthusiasm among fans. Key stakeholders are likely to view this rise in audience numbers as a motivating force for shaping future events and marketing strategies, emphasizing the sport's expanding popularity.