Formula E's Viewership Rivals F1 In Latest Numbers

Formula E is experiencing a remarkable surge in viewership during its 11th season, with the Mexico City E-Prix attracting an audience that exceeded F1's Las Vegas Grand Prix by 80%. This resulted in a record-setting 10.5 million viewers, highlighting the series' growing popularity, particularly in the United States. Aarti Dabas, Formula E's chief media officer, described this increase as a positive sign of accelerated fan growth, with expectations for continued success as 14 races remain. The opening round in Brazil also saw impressive numbers, with a 120% increase in viewership compared to last season.

Overall viewership for the opening round in Brazil reached a cumulative 40 million, while significant spikes were also observed in the UK, where the São Paulo E-Prix's audience grew by 120%, and in Germany and France, with increases of 65% and 64%, respectively. These trends underscore the effectiveness of new broadcasting agreements and the excitement surrounding the GEN3 Evo race cars, reinforcing the championship’s position as a compelling alternative to traditional motorsport events.