Formula E Launches "Evo Sessions" in Miami

Formula E is launching an exciting new event titled "Evo Sessions," scheduled for March 5-6, 2025, at the Miami International Autodrome. This initiative will feature 11 prominent personalities, including soccer star Sergio Agüero and social media influencer Brooklyn Peltz Beckham, who will step into the driver's seat of the cutting-edge Gen3 Evo cars. The participants will undergo rigorous preparation, including six weeks of training with simulator sessions and technical coaching, designed to familiarize them with the thrilling world of electric racing.

Evo Sessions aims to provide a distinctive look into the life of a Formula E driver while simultaneously expanding the sport’s fanbase by engaging with well-known cultural figures. Real-time content will be shared across social media platforms, appealing to a combined audience of over 300 million followers. The event fills an eight-week gap in the Formula E schedule, following the inaugural Jeddah E-Prix, and a documentary chronicling the journey of the participants is expected to be released in 2025. By bridging popular culture and motorsport, Formula E hopes to create both excitement and a new generation of enthusiasts for electric racing.