Rebel Bourbon Extends Partnership with Kyle Busch

Rebel Bourbon is set to continue its partnership with Richard Childress Racing (RCR) and driver Kyle Busch for the 2025 NASCAR season, once again serving as the primary sponsor for Busch's No. 8 Chevrolet. This collaboration, which kicks off with the March 2 race at Circuit of The Americas, comes after a successful inaugural year in 2024. The new paint scheme features a captivating wood-grain design inspired by bourbon barrels, paying tribute to the brand's craftsmanship.

RCR has praised Rebel Bourbon’s promotional efforts during their first season, expressing excitement for the expanded partnership. In addition to the new car design, Rebel Bourbon aims to deepen fan engagement through interactive content and promotions at the racetrack and in retail settings. The partnership highlights a shared rebellious spirit between Rebel Bourbon, Kyle Busch, and the RCR team, reflecting their commitment to both the racing community and the bourbon culture. The season is set to kick off at Daytona International Speedway before the Rebel Bourbon brand takes the spotlight.