Joe Gibbs Racing Partners with King's Hawaiian

Joe Gibbs Racing has secured a multi-year partnership with King's Hawaiian, set to begin in the 2025 NASCAR Cup Series season. As part of this agreement, King's Hawaiian will take on the role of primary sponsor for Denny Hamlin's No. 11 team during four key races, while also serving as a full-season associate sponsor. This collaboration follows King's Hawaiian's previous relationship with Brad Keselowski and RFK Racing, which ended due to a sponsorship conflict.

Denny Hamlin will debut the vibrant orange King's Hawaiian scheme on his Toyota Camry at notable events, including Atlanta, Daytona, Bristol, and Martinsville. Meanwhile, JR Motorsports is preparing for its NASCAR Cup Series debut, with Justin Allgaier as the driver and Traveller Whiskey as the primary sponsor for the prestigious 2025 Daytona 500. Additionally, Rebel Bourbon will continue its sponsorship role with Richard Childress Racing and driver Kyle Busch, launching their partnership at the Circuit of The Americas on March 2. The excitement surrounding these developments hints at a dynamic racing season ahead.