Saia LTL Freight Partners with Joe Gibbs Racing

Saia LTL Freight has entered into a multi-year partnership with Joe Gibbs Racing, becoming the primary sponsor for Ty Gibbs and the No. 54 Toyota Camry XSE in the NASCAR Cup Series. This collaboration is designed to bolster engagement with Saia's customers and employees by utilizing the exciting platform of motorsports. Ty Gibbs, a noteworthy talent in NASCAR and the 2023 Cup Series Rookie of the Year, expressed enthusiasm for the partnership, aspiring to achieve notable success for Saia on the track. The inaugural race with Saia as the primary sponsor is scheduled for February 23rd at the Atlanta Motor Speedway.

Through this new venture, Saia aims to enhance its visibility in the highly competitive less-than-truckload shipping market, taking over the sponsorship role from FedEx, which previously supported the No. 11 team. In addition, Joe Gibbs Racing has also lined up Kings Hawaiian to sponsor Denny Hamlin for four races in 2025, as the team seeks to solidify sponsor commitments following recent losses. The partnership with Saia will see Gibbs' car feature its branding for seven races during the upcoming season, marking a promising endeavor for both the logistics company and the race team.