Chili's Signs First Primary Sponsorship Deal With Andretti

Andretti Global has announced a sponsorship deal with Chili's Grill & Bar for Kyle Kirkwood's No. 27 Honda during the 2025 IndyCar season opener at the Firestone Grand Prix of St. Petersburg, marking a significant milestone as Chili's first primary sponsor in American open-wheel racing. This partnership comes on the heels of Andretti Global's loss of longtime sponsor AutoNation. Owned by the same parent company, TWG Motorsports, the collaboration is seen as a strategic move to enhance both organizations' presence in the motorsports arena, coming after Chili's initial motorsports entry at the 2024 Daytona 500.

Chili's Chief Marketing Officer expressed enthusiasm for the opportunity to connect with race fans, emphasizing the alignment between Chili's clientele and motorsport enthusiasts. Doug Bresnahan, Chief Commercial Officer at Andretti Global, reinforced the importance of the sponsorship in advancing Chili’s visibility within the competitive world of motorsport. As Kirkwood enters his fourth season in INDYCAR, he is excited to represent Chili's and is eager to capitalize on the burgeoning exposure that INDYCAR offers, particularly with its races being showcased on FOX, which aims to enhance brand visibility for both the restaurant chain and the racing team.