NASCAR and Comcast Renew Partnership Through 2025

NASCAR and Comcast have officially renewed their long-standing partnership, affirming Comcast’s status as a Premier Partner of the NASCAR Cup Series while extending the title sponsorship of the Xfinity Series for an additional year. This collaboration, which started in 2014, has played a key role in the growth of the sport and in enhancing fan engagement. Notably, beginning in 2025, NASCAR will introduce the "Xfinity Fastest Lap" feature, awarding race points for the fastest lap in each race, a move designed to increase competition among all national series.

Although Comcast's Xfinity brand will conclude its title sponsorship of the Xfinity Series after 2025, the renewed partnership emphasizes broader collaboration, incorporating Xfinity Mobile and the streaming service Xumo into NASCAR's initiatives. NASCAR leadership has expressed gratitude for Comcast's continued commitment to innovation, which has positively impacted fan experiences. As Xfinity transitions out of its title role, NASCAR will be looking for a new title sponsor for the 2026 season, indicating an openness to exploring opportunities within the corporate marketplace. Xfinity’s vice president acknowledged the achievements during their tenure, suggesting this shift allows for fresh leadership in the series.