Benebone Rejoins Zane Smith for 2025 NASCAR Season

Benebone will return as the primary sponsor for Zane Smith and the No. 38 Ford Mustang Dark Horse team from Front Row Motorsports during the 2025 NASCAR Cup Series season. The sponsorship includes three races: the Coca-Cola 600 in May, a race in Mexico City in June, and Talladega in October. This collaboration follows a successful partnership in the 2023 NASCAR CRAFTSMAN Truck Series, showcasing a commitment to both the sport and the brand.

Zane Smith has expressed his excitement about the renewed partnership, particularly due to his personal connection as a dog owner of two pets that love Benebone products. This sentiment is echoed by Benebone's Chief Growth Officer, who is eager to continue engaging with the passionate NASCAR fan community. The partnership aims to promote Benebone’s mission of creating quality dog toys, further intertwining the worlds of NASCAR and pet ownership.