Ferrari Partners with IBM to Boost Fan Engagement

Ferrari has formed a multi-year partnership with IBM, set to commence on January 1, 2025, aiming to enhance fan engagement and accessibility. As Ferrari’s premium IT consulting partner, IBM will leverage its technology to deliver unprecedented experiences for the Tifosi, including exclusive content and virtual access to the team's operations. The collaboration marks a significant step in Ferrari's digital transformation, focused on modernizing its operations and reaching younger audiences.

Lorenzo Giorgetti, Ferrari's Chief Racing Revenue Officer, emphasized the alignment of values and commitment to innovation between Ferrari and IBM. This partnership will not only enable Ferrari to gain a competitive advantage in Formula 1 but also foster new ways of interaction with their fans beyond the racetrack. Together, they plan to create interactive digital experiences that resonate with the next generation of motorsport enthusiasts.