Formula One Partners with LVMH for $1.5 Billion Deal

Formula One has announced a ten-year global partnership with French luxury goods company LVMH, starting in 2025. The partnership will involve several of LVMH's brands, including Louis Vuitton, Moet Hennessy, and Tag Heuer, and will be activated through hospitality, limited edition releases, and bespoke events. The deal is reportedly worth $1.5 billion over the ten-year period. The partnership is described as an "unprecedented agreement" between the world leader in luxury and the pinnacle of motorsport, and will bring together the best of both worlds to provide unparalleled experiences for enthusiasts, fans, and clients. This marks a significant expansion of LVMH's involvement in F1, following its sponsorship of the revived Las Vegas Grand Prix last year. The deal includes limited editions of LVMH products, hospitality options, and activations, which will be rolled out globally starting in 2025.