Moët & Chandon Returns as F1's Official Champagne
Summary
Moët & Chandon is making a prominent return as the official champagne provider for F1, following LVMH's historic 10-year global agreement with the sport. This partnership replaces Ferrari Trento in the podium celebrations, revitalizing a tradition that dates back to the inaugural season of F1 in 1950. As part of this collaboration, Moët & Chandon will feature prominently at several Grands Prix, honoring the top three drivers and a representative from the winning constructor.
This renewed association highlights Moët & Chandon's significant presence in F1 from 1966 to 1999, along with a brief return in 2020. The luxury brand will also be the title partner for the Belgian Grand Prix in 2025, aligning its image with the celebration of victories in the prestigious motorsport realm. F1 CEO Stefano Domenicali has expressed enthusiasm for this partnership, emphasizing the synergy between the two brands in their pursuit of excellence, tradition, and performance, particularly as the sport approaches its landmark 75th anniversary.