Monaco Grand Prix Welcomes First Title Sponsor

The Monaco Grand Prix will make history in 2025 by introducing a title sponsor for the first time, with the race officially named the F1 TAG Heuer Grand Prix de Monaco 2025. This notable partnership comes as TAG Heuer has recently become the official timekeeper for F1, marking a significant alliance with the iconic race following its long-standing relationship with the Automobile Club de Monaco. Scheduled for May 25, 2025, the new title not only enhances branding but also introduces a custom logo celebrating the collaboration, set against the backdrop of F1’s 75th anniversary.

F1 CEO Stefano Domenicali expressed excitement about this development, emphasizing TAG Heuer's historical ties to the Monaco Grand Prix, which date back to 2011. Despite previous tensions regarding sponsorship, Monaco has solidified its position in the F1 ecosystem through a contract extension lasting until 2031. Additionally, starting in 2026, the race will shift from its traditional end-of-May timing to the first weekend of June, reflecting the evolving dynamics within F1 management. The Monaco Grand Prix, a prestigious event since 1950, looks forward to a vibrant future as it adopts a modernized branding strategy while honoring its rich legacy.