TAG Heuer Rejoins Formula 1 as Official Timekeeper
Summary
TAG Heuer will be rejoining Formula 1 as the official timekeeper starting in the 2025 season, marking a significant renewal of their long-standing partnership with the sport as it celebrates its 75th Anniversary. This collaboration will replace Rolex and is part of a broader 10-year agreement with luxury brand LVMH. TAG Heuer, known for its historic ties to Formula 1 since 1969, was the first luxury brand to feature its logo on an F1 car and has previously supported prominent teams like Ferrari and McLaren.
The renewed partnership aims to enhance TAG Heuer's visibility and engagement within the world of motorsport through various branding and product activations both on and off the track. F1 CEO Stefano Domenicali expressed enthusiasm for the partnership, emphasizing TAG Heuer's alignment with the core values of innovation, performance, and precision engineering that resonate deeply with the heritage of Formula 1. As the series approaches its milestone season, both parties look forward to creating new stories and experiences that showcase this prestigious collaboration.