Formula 1 Teams Up with KitKat for 2025

Formula 1 has officially partnered with Nestlé to name KitKat the Official Chocolate Bar starting in 2025. This collaboration aligns with significant milestones for both brands, marking the 90th anniversary of KitKat and the 75th anniversary of Formula 1’s world championship. In this multi-year agreement, fans can anticipate trackside advertising, consumer activations, and engaging prize giveaways during select Grands Prix.

The partnership uniquely combines the fast-paced world of Formula 1 with the notion of taking breaks, symbolized by KitKat's well-known slogan. Activations will include immersive fan zones designed to enhance the racetrack experience, catering to both F1 enthusiasts and chocolate lovers alike. This collaboration is set to unite two vibrant global fan bases while spotlighting the importance of relaxation, even amidst the thrilling backdrop of high-speed racing.