Williams Racing Extends Partnership with Duracell
Summary
Williams Racing has solidified its partnership with Duracell by signing a multi-year extension that will last through 2025. This marks the third significant partnership agreement for the team within recent weeks, following similar deals with Kraken and Gulf Oil. As part of this agreement, Duracell's branding will prominently feature on the Williams car, drivers' helmets, and various team devices, with their energy solutions set to power critical equipment used by the team.
This partnership signifies a crucial aspect of Williams' broader revitalization strategy, supported by new investments and sponsorships. The team has made notable progress, managing to avoid the back of the grid in the Constructors' Championship in three of the last four seasons, showcasing a strong upward trajectory. The continued collaboration with Duracell not only emphasizes the team's growth but also positions them favorably as they aim for future success in the competitive landscape of Formula One.