Alpine F1 Partners with Castore for Apparel Supply

    Jan 7th, 2025

    Summary

    Alpine F1 has secured a multi-year partnership with the sportswear brand Castore, set to begin in the 2025 Formula 1 season. Under this agreement, Castore will become the official kit supplier for the team, providing apparel for both trackside operations and the Alpine facilities in Enstone and Viry. The collaboration will also include managing the official online store, where fans can purchase team merchandise. Castore's branding will be featured prominently, including on the pit stop gantry, where the team's pit crew will be rebranded as the "Castore Pit Crew."

    This partnership marks a significant step for Castore, defining its presence in the expanding global Formula 1 market, as Alpine becomes its third affiliated team after McLaren and RB. The agreement further extends to athletes within the Alpine Academy and Alpine Sim Racing, enhancing the team's visibility across various platforms. Castore's CEO expressed enthusiasm about this collaboration, highlighting the company's commitment to growth within the motorsport arena. Notably, this development is set to enhance the overall experience for fans and team members alike, cementing a new era for both Alpine and Castore.

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