Ed Carpenter Racing Unveils Bold New Branding

Ed Carpenter Racing (ECR) has embarked on a significant transformation in preparation for the 2025 NTT INDYCAR SERIES season, debuting a new logo and brand colors. This rebranding marks the team's first major update since its inception in 2012 and signifies a fresh chapter in its history. The ownership group has expanded to include four Indianapolis businessmen, with Ted Gelov, CEO of Heartland Food Products Group, joining as the latest member. Carpenter conveyed a sense of pride in the team's legacy while looking ahead to future achievements, and Gelov underscored a commitment to innovation and excellence.

The new logo prominently displays ECR's initials over an aerial view of the Indianapolis Motor Speedway’s oval, with revamped fonts and a shade called 'Indiana Gold' to pay homage to the team's Indianapolis roots. ECR is set to unveil this updated identity at the St. Petersburg event in February, introducing a new driver lineup that features sophomore driver Christian Rasmussen alongside veteran Alexander Rossi. The rebranding symbolizes ECR's ambition to enhance its competitive presence in the NTT INDYCAR SERIES and to once again contend for victories and championships.