Mike Massaro Joins RFK Racing Marketing Team

    Jan 23rd, 2025

    Summary

    Mike Massaro has been appointed to RFK Racing's Marketing and Communications Team, bringing over 20 years of experience in broadcast journalism and media relations. With a background that includes notable tenures at ESPN, ABC Sports, and NBC Sports, Massaro has garnered multiple Emmy nominations and was part of the award-winning "NASCAR NOW" team that earned recognition in 2012. His role at RFK Racing will focus on innovating strategies for fan engagement and elevating the team's brand presence within the NASCAR landscape.

    Steve Newmark, President of RFK Racing, expressed enthusiasm about Massaro's addition, highlighting his comprehensive knowledge of motorsports and sports media as significant assets for the team. This move aligns with RFK Racing's recent expansion efforts, which also include the addition of a third charter and a partnership with Kroger as a primary sponsor. The team is currently experiencing success with drivers Brad Keselowski and Chris Buescher, and plans to integrate Ryan Preece into their lineup in 2025, showcasing a robust commitment to growth and competitiveness in NASCAR.

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